You’re almost ready to launch your new product into the world – you’ve researched, you’ve tweaked it, and you’ve tested it.
Launching a product is no small feat. You’ve got to plan the timeline, write the content, plan webinars and ads, and recruit some launch ambassadors. With all these things on your plate, it’s easy to want to skimp on a few details – like the branding.
Unfortunately, these design details could affect the outcome of your launch! Lucky for you, in this post, I’ll be sharing how to simplify your launch graphics!
Step 1: Create a style guide and templates
One of the biggest time-savers (which we all need to save time during a launch!) you can do is create a style guide. This will outline fonts used, color hex codes to use, patterns or textures to include – and could even include taglines or keywords you want to use throughout your copy. I always recommend a max of 2-3 colors, and 2-3 fonts.
After you’ve created the style guide, you can start creating templates. Canva or PicMonkey are great for this if you don’t have Photoshop! Templates will, again, save you time – but it’s also going to help you have a consistent look. You will likely run more than one Facebook ad, or post more than one social media graphic, which is where the templates will come in handy.
Step 2: Create visuals, and re-use them over and over
You want to create a consistent experience for the users. Think of your launch as a house – your house probably has similar decorations and paint colors throughout each room. Friends and family would be confused if you had elegant, modern dining room chairs, and then pink, shag carpet in your living room with bean bags.
Whether you are using illustrations, photos, or even just colors and text – be consistent. You want to be sure that the look and feel is the same between your Facebook ad, landing page, and sales page. This will help reinforce brand messaging, and prevent you from confusing customers.
Using the same visuals is taking the idea of a “template” even further! Between using the fonts and colors outlined in your style guide, and the same photos (or photo series) – you’re going to save yourself so much time.
Step 3: Don’t forget video!
While graphics are a much larger part of the whole launch process, it’s likely you will be using video. This is another place to tie in your branding and visuals! If you’re doing webinars or workshops, you’ll definitely want to brand your landing page and slide deck. But, even if you’re just doing YouTube videos for part of the launch content, or using a single video on the sign-up page, you can incorporate the branding into the intro, slides, and thumbnail.
Most people (including me!) will tell you that when it comes to video, you don’t need to overthink it or have a huge production. While this is definitely true, I will also say you shouldn’t underestimate the power of your video set. If you’re launching a cooking or food-related product – shoot the video in your kitchen. If you’re doing something related to fitness – shoot the video in a gym. Again, these visual cues will help you connect with the audience more.
If you weren’t thinking about doing any video for your launch, you definitely should! There is a ton of research out there that shows using video on sales pages will help boost conversions. Not to mention, that Facebook video ads have also shown to convert more buyers than regular photo ads.
Keep it simple
There is great power in a well-branded launch, but it doesn’t have to be a headache. Keep it simple with just a few colors and fonts, and create templates. These time-saving techniques help your schedule, but also reinforce your brand! If you’re in need of some pre-made templates to simplify the process even better, check out my Launch Graphics Kit.
Jessica Freeman is an award-winning graphic and web designer, helping service-based entrepreneurs create a brand that shines through every level of their business. Outside of designing, she also loves producing for her YouTube channel and podcast. Jess lives in Atlanta, GA with her husband, Aaron.